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“Discover AMAMI Spirits” is a new brand of rare Kokuto Shochu, a spirit that can be made only in the Amami Islands.Each expression captures the wonder of encountering the islands’ mystical nature, diverse wildlife, and vibrant cultures, while bringing the distinctive character of its distillery to the glass. Discover new aromas and flavors that redefine what shochu can be. Experience the spirits of these extraordinary islands through a collection of bottles, each with a character of its own.

多様な生命が息づく
神秘の島々、“奄美群島”

The Amami Islands: Where Life Thrives

亜熱帯の森、珊瑚の海、起伏に富んだ島々には、長い隔離の時間のなかで独自に進化した、多くの固有種が息づいています。異なる生き物たちが共存する自然のそばで、人々は島唄や祈り、言葉、祭りを受け継ぎ、島ごとに異なる文化を育んできました。自然と暮らしが深く結びついた、生命と文化の島々です。

Surrounded by subtropical forests, coral seas, and rugged landscapes, the Amami Islands are home to many endemic species that evolved in isolation over thousands of years. Alongside this rich natural world, people have passed down island songs, prayers, dialects, and festivals, shaping distinct cultures on each island. Here, nature and everyday life remain deeply intertwined.

奄美だけに認められた
日本で唯一のスピリッツ

Kokuto Shochu: A Spirit Found Only in Amami

黒糖焼酎は、黒糖と米麹から造られる、奄美群島固有の蒸留酒です。その原型は、戦中・戦後の米不足と、米軍統治下で黒糖を島外へ運べなかった時代に生まれました。1953年の日本復帰に際し、米麹を使うことを条件に、黒糖を原料とする焼酎の製造が奄美群島だけに認められました。島の苦難と知恵から生まれた酒は、いまも大切な文化として受け継がれています。

Kokuto Shochu is a spirit unique to the Amami Islands, made from brown sugar and rice koji. It emerged during the wartime and postwar years, when rice shortages and restrictions under U.S. military rule made it impossible to ship brown sugar off the islands. When Amami returned to Japan in 1953, the islands were granted exclusive permission to produce brown sugar shochu, on a condition that rice koji was used. Born from the hardships and ingenuity of the islands, Kokuto Shochu has been passed down as an important part of Amami’s culture.

奄美の未来を拓く
Discover AMAMI Spirits

Shaping Amami’s Future: Discover AMAMI Spirits

焼酎の消費が減り続けるなか、黒糖焼酎と、その背景にある奄美の文化や精神を、未来へどう手渡していくか。その問いから、Discover AMAMI Spiritsは生まれました。「Spirits」には、黒糖焼酎と、島々に息づく精神という二つの意味を込めています。酒蔵の技と感性で黒糖焼酎の新たな魅力をひらき、まだ知られていない奄美との出会いを届けたい。それが、私たちの想いです。

As shochu consumption continues to decline, we began asking ourselves: how can we pass Kokuto Shochu, and the culture and spirit of Amami behind it, on to future generations? “Discover AMAMI Spirits” was born from this question.
“Spirits” speaks to the spirit in the bottle and the spirit of Amami that lives on across the islands. Through the craftsmanship and creativity of each distillery, we seek to open up new possibilities for Kokuto Shochu and new ways for people to discover an Amami they have yet to encounter.

符々Fufu

音符と音符のあいだには、無数の音がある。
奄美の島唄、その繊細な揺らぎを一杯に映した「符々」。
香りと味わいが重なり、ほどけ、響き合う。
幾重にも重なる余韻に、笑みがこぼれる黒糖焼酎です。

造り手 ｜ 西平酒造Crafted by | Nishihira Distillery

島唄をはじめ、奄美の文化を、島外の人にもここで暮らす人にも、もっと知ってほしい。焼酎が苦手でも音楽のように心地よく楽しめる一杯を目指して「符々」をつくりました。

Reflecting the delicate nuances of Amami’s folk songs called Shima-uta in a single glass, “Fufu” brings them to life. Aromas and flavors layer, gently unfold, and harmonize. Its rich, multi-layered lingering finish brings a smile with every sip.
We wanted more people to discover the culture of Amami, from its traditional Shima-uta folk songs to the many traditions that shape island life. We created “Fufu” with the hope of sharing a drink that feels as natural and enjoyable as music, even for those who don’t usually enjoy shochu.

星晴レHoshi-bare

夜空を照らす星の光をイメージした黒糖焼酎「星晴レ」。
黒糖を贅沢に使いながらも、クリアで軽やか。
深い香りの奥に、星のような冴えと、
晴れた空のような抜けを感じる一本です。

造り手 ｜町田酒造Crafted by | Machida Distillery

黒糖焼酎に初めて減圧蒸留を取り入れ、軽やかな味わいを切り拓いてきた歴史があります。その精神を受け継ぎ、焼酎の新たな可能性を目指して、これまでにない香りと飲み口を追求しました。

Inspired by the starlight that illuminates the night sky, “Hoshi-bare” is a Kokuto Shochu made generously with brown sugar, yet remains clear and light on the palate. Beneath its deep, fragrant aroma is a crisp brightness like starlight, followed by a clean, expansive finish that feels like a sky after the clouds have cleared.
Machida Distillery was the first to introduce vacuum distillation to Kokuto Shochu, opening the way to lighter, more delicate flavors. Carrying that spirit of innovation forward, we continue to explore new possibilities for shochu, pursuing aromas and a drinking experience unlike any before.

渾然

自然と人の営みが溶け合う、奄美の渾然一体とした風景を、
甕（かめ）と樽、異なる熟成酒のブレンドで表現。
異なる個性が重なり合う、
複雑で奥行きのある味わいに仕上げました。

造り手 ｜奄美大島酒造Crafted by | Amami Ohshima Distillery

奄美群島で唯一、全量奄美大島産の黒糖を使う蔵として、島の恵みを余すことなく伝えたい。そんな想いから、蔵の前に広がる海、周囲の森、様々な固有種など、奄美の自然をイメージして醸しています。

“Konzen” captures Amami’s seamless landscape, where nature and human life come together, through a blend of spirits aged in ceramic jars and wooden barrels. Their distinct characters overlap to create a complex, layered flavor.
As the only distillery in the Amami Islands to use 100% locally grown brown sugar, we wanted to capture the full character of the island. The sea stretching out before our distillery, the forests that surround it, and the many endemic species that call the island home are all reflected in every bottle we make.